Keegan Menezes

Sugarcane spirits consultant - United Kingdom
Tasting panel


Keegan Menezes started out as a cocktail bartender when he was in Oxford at university, although he left his professional cocktail making career behind he has remained part of the London Cocktail bar scene. He is known for his depth of knowledge across all spirits categories including and his favourite and the best spirit – R(h)um.

He has travelled around the English and French Caribbean, visiting Distilleries; enhancing his personal relationship with the distillers and of course, tasting Rhum/Rum. He uses his knowledge to help bars and London bartenders understand all the different aspects of the Sugarcane spirit category, and how they can be used in Cocktails and as straight-up spirits.

Keegan has consulted with various rum brands on blends, packaging and market strategy.


• Judge @ World Rum Awards 2015 - present
• Judge @ German Rum Awards 2016
• Judge @ The Rum & Cachaça Masters 2016 - present
• Judge @ IWSC 2020