Peter Holland

Sugarcane Spirits Consultant - United Kingdom
Tasting panel


Peter’s journey started with the, a hobby that included visiting producers, and attending masterclasses and seminars around the world. The hobby has now very much a fulltime ‘Sugarcane Spirits Ambassador’ role. Bringing people into this amazingly diverse category and helping those already involved to ‘up their game’.

He’s functioning as a Brand Ambassador for Foursquare Distillery and That Boutique-y Rum Company as well as event host, consultant, judge for a few spirits competitions, and occasional trade press writer.


• Rum drinker @ Self - since the early 1990's
• Founder - blogger @ The Floating Rum Shack
• Full-time freelance consultant, event host, and writer @ Self
• Brand Ambassador @ Foursquare Distillery, That Boutique-y Rum Company
• Judging @ various Global Rum Festivals (London, Berlin, Paris, Miami) since 2011. IWSC since 2015, IWSC Chair Judge from 2018. World Rum Awards judge since 2014. ISC judge since 2015.